The most popular types of domain names are:
- Surname and First Name combinations
- Family names
- Pet names
- Team or club names
- Names of books, poetry, music, movies, literature or art that people have created or plan to create
- Names that will be used for marketing a business in order to track advertising results. For example, a gardener named Jacob can register an everyday domain name such as jacob-gardener.com. He can also register a special domain name, such as www.gardenservice.com. When Jacob buys print advertising, he can use "gardenservice" as the contact web address in the ad and point this URL at his regular website. He can then track the number of "hits" to his website generated by that particular ad.
- Names that protect a brand. People are registering the .com, .biz , .net, .org and .info domain names for their companies, in order to stop pirates from taking advantage of their success.